I’m curious. I like to research, and I get excited learning what I can about the history of a brand, its founders, and how it has evolved over time. The real joy comes from understanding why customers buy a product or service, and what motivates them to choose one brand over another. When you are armed with that information, only then are you able to look at how to position, what messaging will be effective and which tactics to use.

Below is the result of some of that curiosity.