- Industry - education
- Type of Business - B2B/B2C
Gemmology Rocks is run by “one-woman whirlwind”, Kerry Gregory.
A leader in her field, she offers affordable, accessible, and commercially relevant gemmology training to small businesses and individuals.
The Details
Create brand guidelines that help guide the business and can be used by team members and external agencies.
The solution
Worked with the founder on a branding exercise to learn about the business and uncover key objectives for developing the guidelines. Crafted the brand story and created a 24-page booklet showcasing mission, values, tone of voice, colour palette, and imagery guidelines. Injected the founder’s personality throughout.
The impact
A working document that has helped focus the business, providing structure and consistency across all platforms.
Client Testimonial
"Elaine made me cry, in a great way! When I saw the Brand Guidelines she had put together based on our work, it was so much better than I expected. So slick, so professional, and most importantly Elaine had captured exactly the essence of the brand in a way many other people, including myself, have failed to do.
We now use the document as a go to. Whenever we make any business decision we ask, "does this put us closer to our mission, our purpose, does it conform to our vision?". It is so valuable to have something to keep everyone in the business, companies we work with, and most importantly our customers, consistently having the same quality of interaction with our business."
Kerry Gregory
Founder (Head of Shiny Stuff), Gemmology Rocks