About – Elaine Ruddie

About Me

With over 14 years’ experience and more marketing qualifications than you can shake a stick at (take a look below at some of the courses I’ve completed), I consider myself to be a seasoned, no-nonsense marketer with a good sense of what works, and what doesn’t. I combine common sense with strategy and have a strong track record when it comes to managing teams, budgets, and deadlines on a global scale.

Why hire me?

Trained Brand Manager

In 2021, I completed a Mini MBA in Brand Management with Prof. Mark Ritson. What does that mean? It means that I have unrivalled insight into how brands work and what it takes to be the custodian of a brand. It means that I understand the concepts of distinctive brand assets, brand tracking, and perceptual mapping. It means that you can trust me with your brand.

Check out the Mini MBA Course

MSc in Marketing

Back in 2007, I was awarded an MSc in International Fashion Marketing. It seems like a long time ago, and it was. Although technology progresses and trends come and go, the fundamentals of marketing don't change.

Squared Online Alumni

Recognising a need for formal digital marketing training, in 2017 I enrolled in the Squared Online Digital Marketing and Leadership course developed by Google and run by Avado. On this course I solidified my knowledge of the digital landscape, customer journeys and touchpoints. The biggest lessons came from working remotely in teams with complete strangers and receiving anonymous feedback on what I'm like to work with.

Read feedback from my teammates

I Love to Learn...

Being an up-to-date marketer is like running on a treadmill that never stops. I've taken additional courses with General Assembly on Mastering Google Ads and Mobile Video (Produce Content like a Pro). I've studied Inbound Marketing with HubSpot Academy, Google Analytics with The Coloring In Department, and right now I'm learning Salesforce and have recently become a Trailhead Adventurer. Alongside courses I listen to podcasts (Everyone Hates Marketers/Let's talk Branding), read marketing books (currently How Brands Grow), and keep up-to-date with articles from some of my marketing hereos (Bob Hoffman/Mark Ritson).

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I'm known for...

To find out more about some of the projects I’ve worked on, and what I’m like to work with, take a look at the projects page.

Fun Facts About Me!

Cheerleader

From 2000 to 2005, I was a professional cheerleader in NFL Europe. Cheering for the Scottish Claymores American Football team.

Singer

I was in a girl group with two of my best friends. Our biggest performance was at Wembley Arena supporting boy band Blue.

Gemmologist

I'm a qualified gemmologist which means I have an expensive gem habit. If you have any gemstones that need identifying, I'd be happy to take a look.

language learner

I've been learning to speak Portuguese via learning app, Duolingo. I've completed 1500+ consecutive days - that's dedication!

Elaine Ruddie